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The 5 Best Content Management Tools of 2024

A content management system, CMS, is the foundation of your marketing and brand, so it’s critical that you choose the best CMS to enable your success. This page compares a number of CMS options to make your evaluation easier.

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Every Company Needs a Scalable CMS

Your website is the first touchpoint your audience has with your brand. It’s your first chance at a stellar first impression, and the best way to funnel leads to your sales team. In the early days of a business, creating a website to help generate attention for your brand is pivotal - and it’s crucial to be able to do this without help from expensive development resources. As your business grows, the demands of your website grow too, making it important to find a CMS – a Content Management System – that makes it easy to lay the foundations of your website, and update it as your business grows. 

Choosing the right CMS will mean that creating blog posts, landing pages, or even redesigning your entire website suddenly requires just one tool. And, depending on the CMS you select, a great option will streamline the creation, management, and measurement of content for everyone using it.

However, there are hundreds of CMS solutions available today ranging from free to thousands of dollars per month. To help you choose the best CMS, we’ve compiled the most recommended CMSes for scaling businesses. We’ve collected reviews, highlights, and comparative features of each to help you evaluate the best CMS that suits your business needs.

Popular Content Management Systems

HubSpot Content Hub WordPress Sitecore Drupal Craft
G2 Web Content Management Ranking
#1
#2
> #50
> #50
> #50
Total # of Reviews
1,563
8,656
367
413
47
Compare CMSes

To choose the five best CMSes for scaling businesses we looked at review websites, business websites, and other credible online sources. We asked our customers about which CMSes they evaluated to understand the needs of high-growth businesses. Review data from G2 as of January 2024.

HubSpot’s Content Hub offers premium website hosting for free, without extra charges based on usage. You focus on creating great content. We'll take care of the infrastructure behind your website.

HubSpot is a leading customer platform that offers a suite of software products and tools designed to help businesses manage and grow their marketing, sales, and customer service efforts.

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Criteria and features that you should look for in choosing the best CMS for your business.

Your CMS shouldn’t hold you back from creating or editing content; it should unlock the ability for you to create great content quickly. Content Hub enables you to select a theme or use a template that matches your brand and instantly start creating content without a developer required.

While many CMS’s require a developer to edit page layout or design, Content Hub enables you to easily drag-and-drop modules within a page to set up the perfect layout, and makes website updates and changes a breeze. In addition, we’ve made Content Hub a tool developers will love, with the ability to create and lock brand settings to make sure pages and content stay consistent across all pages.

Your website is the face of your brand, so whether you are greeting a loyal customer or trying to engage, or a first-time visitor, you need a unified view of your customer experience to make every interaction feel meaningful and personalized. With HubSpot’s natively integrated CRM and CMS tools, your entire organization can help put the customer first.

Choosing a CMS can’t be a short-term decision. The CMS you chose has to be able to scale with your employee growth, growth in markets, and the complexity of your business. Content Hub is designed to do just that for everyone on your team.

The foundation of your website needs to be rock solid and built on a platform, and hosting provider that supports and cares about your website speed, stability, and security. Content Hub uses a global CDN architecture to ensure websites load fast, with an average 99.95% monthly uptime, from any location across the globe. In addition, all websites using Content Hub are automatically protected by our 24/7 security team and Web Application Firewall that helps stop hackers before they can ever affect your site.

Why HubSpot Content Hub?

HubSpot Content Hub combines website creation with the power of a CRM platform to customize the entire buying journey, streamline marketing and sales alignment, and deliver true closed-loop reporting. Marketers buy Content Hub to empower their teams to build personalized digital experiences that drive business results.

Here are the reasons HubSpot Content Hub is the top choice for your business.

Eliminate barriers with a flexible content creation experience.

With pre-built templates and themes that match your brand, creating content is as easy as selecting a template and starting to write. Easily drag-and-drop content or modules across the page until it’s visually just the way you want it.

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All-in-one customer platform to help grow traffic and generate leads.

Content Hub combines all of the data from HubSpot’s AI-powered Smart CRM to help you build better customer relationships through content and conversation. As a result, you'll always be able to keep track of your contact details and streamline your sales and marketing teams, all without ever writing a line of code.

Constant optimization of your content and website.

With built-in tools like A/B testing and Dynamic Page Testing, you can test every aspect of your site and consistently improve so there’s no need for a big website redesign.

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Tie your website to your bottom line.

Most marketing reporting requires connecting various tools. With Content Hub, you can easily see how many sessions, leads, and - most importantly - customers you are generating without additional connections or headaches.

Remove all limits with tooling for developers.

From local development tools to serverless functions, Content Hub provides all the functionality your development team will love.

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Content Management Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

Explore free tools Explore premium editions

What are customers saying?

HubSpot Content Hub was named a "leader" by G2 Crowd in the Web Content Management landscape. Check out the full report and reviews here.

    In addition to evolving sales and marketing functions, Andy is also benefiting from having the AAXIS website hosted and managed in HubSpot Content Hub.
    “I can manage pages and content without having to switch to a new software,” says Andy. It combines everything into one user experience.

    Andy Wagner

    Executive Director

    AAXIS

    aaxis-logo-500px
    Read the case study

    HubSpot is trusted by over 205,000 businesses in more than 135 countries.

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      Start Growing with Content Hub Today.

      Now you know why growth and marketing professionals choose Content Hub. When choosing a CMS keep these in mind, and reference the side-by-side comparison. Let’s take the next step.

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