Google Ads

Reach more customers and understand which ads campaigns are showing the best results. HubSpot’s Google Ads tool gives you insight into how your ads are influencing contacts at every stage of the buyer’s journey.

• See where you reached your contacts: from the first web session, to booking a meeting with your sales team.
• Sync your sales and marketing data to show the ROI of your ad spend.
• Optimize your ad performance by reviewing Google's recommendations from within the HubSpot ads tool.

Quickly optimize your ads toward the right conversions by understanding your contacts’ buyer's journey. Sync audiences between HubSpot and Google Ads seamlessly.

• Create rules and segmented audiences based on site traffic.
• Talk to users and build custom lists with data from your CRM.
• Expand your reach by creating Google lookalike audiences based on your existing customers.

Take your ads one step further and track your leads after they click with Google Offline Conversion Tracking (OCT). OCT helps optimize your ads by monitoring your contacts throughout their journey, online or offline.

• Track conversions from HubSpot's Smart CRM and effortlessly sync them with Google Ads.
• Reach the right users with your ads, improve lead quality, and optimize toward conversions.
• OCT is available for Professional and Enterprise HubSpot users. Setup only takes a few short clicks, and the system can save a lot of time on manual data management.