HubSpot invests in Captions to make video creation easier than ever with AI

Captions allows anyone to generate and edit talking videos in seconds

It’s no secret that marketers are going all in on video content. According to HubSpot’s 2024 State of Marketing Report, short-form video is now the #1 content format, delivering the highest ROI and projected to become even more dominant this year. 

As video demand continues to rise, AI-powered solutions like Captions have emerged to help lean creative teams produce talking videos faster than ever. 

Today, we’re excited to announce HubSpot Ventures’ strategic investment in Captions to help marketers double down on video creation. 

Our Investment in Captions 

While video content is on the rise, it’s still one of the most difficult types of content to create, especially for resource-constrained marketing teams at SMBs. A one-minute clip can take hours to perfect, greatly delaying the ability to produce the steady cadence of content that’s necessary to break through today’s social algorithms and reach the right audience. 

Captions allows marketers and creators to easily tell their stories with video and reach customers faster with the help of AI. This includes: 

• Video generation - create top-performing talking videos or ads with AI Creator in seconds
• AI editing - take an unfinished video and instantly receive a fully edited version
• Automatic dubbing - take your brand’s content global with 28+ languages available

"We're thrilled to support the Captions team as they transform video production and help businesses build stronger connections with their customers," says Brandon Greer, Head of HubSpot Ventures. "As the bar continues to rise for content, marketers are stretched thin producing many different types of content across a variety of complex tools. Our investment in Captions will help equip the next generation of marketers and HubSpot customers with AI tools that simplify and enhance the content creation process."

What is HubSpot Ventures?

HubSpot Ventures is HubSpot’s internal investing arm that invests in series A-C software companies with the potential to deliver unique value to HubSpot’s customer base. We help our portfolio companies scale by providing resources that go well beyond funding like access to expert advising, coaching from senior leaders, partnership support, special event access, and more. 

Learn more about HubSpot Ventures, or check out our recent investments in Doola, Tavus, Tango, and Bardeen.