Kipp Bodnar, HubSpot Chief Marketing Officer

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Kipp Bodnar is the chief marketing officer of HubSpot, where he sets HubSpot’s global marketing strategy to drive awareness and demand for HubSpot’s products.

Prior to his role as CMO, Kipp served as vice president of marketing at HubSpot, overseeing all demand generation activity worldwide, building out the EMEA and APAC marketing teams, and managing HubSpot’s field marketing, localization, strategic partnerships, and social media efforts.

Kipp serves as a marketing advisor for SaaS companies including SimplyMeasured, InsightSquared and Guidebook. He is also the co-author of The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. Kipp is an industry-leading speaker and blogger and holds a BA in journalism from Marshall University.