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HubSpot vs Marketo

Marketing teams that struggle to manage campaigns in Marketo love how easy and intuitive HubSpot is.

Why choose HubSpot?

Empower teams with ease

20%

Customers rated HubSpot Marketing Hub 20% better at helping design, automate, and analyze multi-asset campaigns compared to Marketo1

Create value fast

19%

Customers rated HubSpot Marketing Hub 19% more effective in decreasing the time needed to launch campaigns compared to Marketo1

Simplify operations

25%

Customers rated HubSpot Marketing Hub 25% better at helping save time through automation compared to Marketo1

A growing number of companies across the world are switching from Marketo to HubSpot
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What makes HubSpot different?
Customize automation workflows

Empower teams with ease

Marketo is a legacy product that is challenging to learn and implement. HubSpot is easy to set up and use, resulting in better business value.

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Create value fast

Marketo is primarily built for account based marketing and email nurturing. HubSpot is a complete, full-funnel marketing solution for attracting, nurturing, and engaging customers.

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Simplify operations

Marketo is not a CRM and does not include unified customer profiles. HubSpot includes a Smart CRM, providing a single view of the customer for richer targeting and personalization.

Compare HubSpot & Marketo

Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and Marketo.

2023_MarketingHub_Blog-Feb-13-2024-06-55-59-9161-PM

Download our FREE PDF comparison guide

HubSpot vs Marketo FAQ

Attract more customers with HubSpot today!

Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.

1. This information is based on the results of a 3rd party survey paid for by HubSpot. A total of 3,015 qualified respondents completed the survey. To qualify for the survey, respondents were software decision makers ages 18-65. Fieldwork was conducted Feb 21, 2024 - Mar 13, 2024.