Spotlight product deep dive: AI made easy with Breeze, HubSpot’s new AI to power the customer platform

Breeze includes Copilot, your AI companion to make work better; Agents, AI experts who complete work from start to finish; plus over 80 AI features embedded across the customer platform 

Leaders at high-growth companies know the value of AI—90% say they’re already using it*. But we know their teams aren’t always on the same page: Marketing, sales, and service teams executing work are still apprehensive. They see AI as potentially disruptive and feel they lack the right resources. And it’s kept them from realizing AI full value. 

“Until now, we haven’t seen a complete AI solution for businesses,” said Andy Pitre, EVP of Product at HubSpot. “There are consumer AI solutions that are super accessible and give results in seconds, but they aren't connected to your business or your data. On the other hand, enterprise AI solutions claim to be powered by unified data, but they’re hard to implement, have steep learning curves, and are slow to deliver results. With Breeze, businesses finally get it all. AI that’s agile, intuitive, and embedded, not just with popular LLMs, but your customer data.”

Andy Pitre, EVP of Product at HubSpot, introduces Breeze, HubSpot's new AI embedded across the platform

Announced onstage at INBOUND and at HubSpot’s Fall 2024 Spotlight, Breeze is HubSpot’s AI that powers the entire customer platform. Breeze is a complete AI solution for GTM teams that’s easy to use, fast to deliver results, and unified with their customer data. 

Breeze includes:

• Breeze Copilot, our new AI companion to boost productivity and make work easier.
• Breeze Agents to automate work and get results fast.
• Breeze Intelligence to provide a complete, unified view of the customer.
• Plus over 80 Breeze features embedded across the customer platform.

Breeze Copilot: An AI-powered companion that assists with tasks everywhere you work: in HubSpot, the browser, and on mobile

Dylan Sellberg, Director of Product, Breeze, introduces Breeze Copilot, HubSpot's new AI companion

Breeze Copilot works with marketing, sales, and service teams as a chat-based AI companion offering personalized insights and recommendations about leads, customers, and engagements. By using business context from the Smart CRM, Copilot can do tasks like create content, research companies, and summarize tickets. And Copilot works where you need it—in HubSpot, the browser, and on mobile.

Breeze Agents: AI experts that automate work end-to-end, from strategy to execution

Breeze includes four agents, all available in beta, that automate tasks to give marketing, sales, and service teams AI experts that can complete work from start to finish, so businesses can scale their growth and get results fast.

Leeyman Yousuf, Product Manager, Breeze, introduces Content Agent and Social Media Agent, two AI agents for marketers

For marketers, the Breeze Content Agent generates high-quality content like landing pages, podcasts, blogs, and case studies, that are written in the customer’s brand voice and based on context from their Smart CRM. 

The Breeze Social Media Agent analyzes a brand’s social presence and creates posts using their company details, audience, industry, and marketing best practices. All the customer needs to do is hit approve.

Christine Cho, Senior Product Manager, Breeze, introduces Prospecting Agent for sales teams

The Breeze Prospecting Agent engages leads by researching and sending personalized outreach to prospects in your Smart CRM. It uses intent signals to craft the right message, and sends it at just the right time.

Vijay Vadlamani, Group Product Manager, Breeze, introduces Customer Agent for service teams

The Breeze Customer Agent automates support responses 24/7, so customers always have help when they need it. It can be quickly and easily trained using a brand’s knowledge base, website, and blog content, so it can get to work fast. For complex issues, it’ll automatically route the customer to the right rep.

Breeze Copilot and Breeze Agents are available in beta now.

Interested in more product deep dives from the Fall 2024 Spotlight? Learn more about Breeze Intelligence, HubSpot’s new data enrichment solution here. And how Marketing Hub and Content Hub are helping marketers win during the most challenging period yet here.

*HubSpot proprietary research