Spotlight product deep dive: HubSpot gives marketers their new playbook with updates to Marketing Hub and Content Hub

New updates to Marketing Hub and Content Hub make it easy to launch full campaigns from start to finish, from finding an audience to measuring impact

It’s undeniable: 2024 has been the most challenging year yet for marketers. It's harder to reach audiences as search and social turn into walled gardens and channels are over-saturated. Marketers’ roles are evolving as consumers demand more, while AI presents new challenges—and opportunities. And to top it off, the fragmented customer journey means traditional attribution and measurement are falling short.

Marketers need to reinvent their strategies to tackle these challenges and help businesses grow. Our latest updates to Marketing Hub and Content Hub will help transform how marketers attract audiences, generate leads, convert customers, and measure impact.

Nicholas Holland introduces new and enhanced updates to Marketing Hub and Content Hub

“Marketers need a new playbook, built on ease, speed, and unification,” said Nicholas Holland, VP of Product at HubSpot. “At HubSpot, we’ve always helped marketers; it’s in our DNA. Now we’re doing it again at a time when they need us most. The updates we’ve made to Marketing Hub and Content Hub give marketers what they need to build their audiences, create multichannel content, launch campaigns, and measure it all.” 

Jocelyn Perron, Senior Director of UX, Marketing Hub and Content Hub, introduces AI case studies

Capture attention and build an audience with new features in Content Hub that help marketers create high quality content to attract the right leads using context from the Smart CRM.

• Content Remix for video: Turn a single video into a full campaign with clips, audio for podcasts, and even written content like blogs in a few clicks.

• HeyGen integration: Turn blog posts into studio-quality videos with AI.
• Publish to YouTube and Instagram Reels: Manage your most important channels all from a single place—HubSpot.
• Case studies: Create compelling case studies using your brand voice and context from the Smart CRM, including with the help of the Breeze Content Agent.

Will DeKrey, Director of Product, Marketing Hub, introduces lead scoring and messaging insights

Generate leads and convert customers with new features in Marketing Hub that turn high-fit prospects into loyal customers.

• Lead scoring: Measure customer intent with manual and AI-powered scoring to segment high-fit prospects with engagement and fit scores.

• Google Enhanced Conversions in HubSpot and LinkedIn Conversions API: Share first-party conversion data from HubSpot with top ad networks to help improve campaign performance.

• AI-powered workflows: Describe a workflow in plain language and Breeze will build it, saving marketers hours.
• Personalized subscriptions: Customize email preferences for different contact segments to make it easy for customers and prospects to only receive the content they want and reduce spam.

Measure impact and optimize campaigns with new features and integrations in Marketing Hub that bring together critical insights.

• New Amplitude partnership and integration: Unify data from Amplitude with HubSpot's Smart CRM to better prioritize leads, improve conversion, and retain more customers.

• Marketing Analytics Suite: Gain a better understanding of customers with out-of-the-box customer journey and attribution reports, plus AI insights to help you answer key questions.

Interested in more product deep dives from the Fall 2024 Spotlight? Learn more about Breeze, HubSpot’s new AI that powers the entire customer platform here. And more about Breeze Intelligence, HubSpot’s new data enrichment solution here.